Capillary products (shampoo, after-shampoo, care, colouring, etc) and products of hygiene and toilet (freezing shower, toothpaste, deodorants, etc) constitute nearly 50% of the sales turnover of the worldwide market to the perfumes and cosmetics. Their important place in the farmhouses market and their broad diffusion in the emergent countries explain this figure.

 The care of the skin arrives then with a market how to make a flesh light higher than 20%.

 Then the make-up and the perfume come. They represent each one a little more than 10% of the fleshlight buy sales.

 Tendencies on the market of the cosmetics

consumption

• - natural cosmetics
• - the doctor brands which translate the will of the customers to have effective products.

 segmentation of the offer

This segmentation is necessary to widen the target of customers.

• - fleshlight buy by age group: cosmetics for young, cosmetic skins for mature skins
• - segmentation by ethnic origin: example of the products bleaching on the Asian markets